THE OFFICIAL RULES

  1. NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. GAME SUBJECT TO ALL FEDERAL, STATE AND LOCAL LAWS AND REGULATIONS. OPEN TO ALL LEGAL U.S. RESIDENTS OF THE 50 UNITED STATES (INCLUDING D.C.), WHO ARE AT LEAST 18 YEARS OF AGE AT TIME OF ENTRY AND HAVE A VALID E-MAIL ADDRESS AS OF 12/1/09. GAME BEGINS 12/1/09 AND ENDS 4/30/10. VOID WHERE PROHIBITED.

    TO ENTER:
    Using the Official Entry Code found inside any Wrigley’s Extra® or Extra Fruit Sensations® pack (excluding Cinnamon, Island Cooler® and Berry Pearadise® flavors), log on to www.Extra3pmSnackdown.com (“Web Site”) between 12:00:01 a.m. ET on 12/1/09 and 11:59:59 p.m. ET on 4/30/10 and follow the instructions posted on screen to create an entry account; OR to get a free Official Entry Code, visit the Web Site between 12:00:01 a.m. ET on 12/1/09 and 11:59:59 p.m. ET on 4/30/10 and follow the instructions on screen to create your entry account and request a free Official Entry Code. Upon creating your entry account, enter your Official Entry Code to see if you are a potential winner. Enter each day during the promotional period by logging in to your account using your username and password and entering an Official Entry Code. Official Entry Codes may be used multiple times, but only once per person, per day as set forth in these full Official Rules. If you need a new Official Entry Code, a mechanism for requesting free codes is available on the Web Site.

    Limit one (1) Game play per person, per e-mail address, per day, subject to the “Limited Second Chance Drawing” described below. Each person may only use one (1) e-mail address to participate in this promotion, and such e-mail address may only be used by one person regardless of whether the e-mail address is shared by two or more people. Any participant who uses more than one (1) e-mail address to enter this Game may be disqualified and any prizes won may be forfeited subject to Sponsor’s sole discretion. The Official Entry Codes are not used to determine winners. The time of day when you play the Game during the promotion period, as recorded by the Web Site technology, will solely determine whether or not you are a potential winner. If multiple entries are received at exactly the same time, the Web site technology will assign each a different, next available, unused time. Check your e-mail account to see if you are a potential winner of any prize (subject to verification). E-mail notifications will be sent within twenty-four (24) hours from time of Game play. You are not a winner of any prize unless and until your eligibility is confirmed. In case of a dispute over an online entrant’s identity, the authorized account holder of the e-mail address used to enter will be deemed to be the entrant. “Authorized Account Holder” is defined as the natural person who is assigned to an e-mail address by an Internet access provider, online service provider or other organization responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. Wm. Wrigley Jr. Company (“Sponsor”) reserves the right to alter, suspend or terminate the Game without notice if the Web Site becomes compromised in any way. In the event Sponsor does so, Sponsor will post notice thereof on the Web Site. In the event the Game is terminated prematurely, all eligible entries received prior to termination will be eligible for the Limited Second Chance Drawing. Sponsor is not responsible for transmission defaults, computer server failure and/or delayed, garbled or corrupted data transmitted by entrants. Sponsor is not responsible for printing or typographical errors in any Game-related materials. By participating in the Game, participants accept and agree to be bound by these full Official Rules and the decisions of the Sponsor, which will be final, binding and conclusive on all matters. All entries are the property of Sponsor. All Game plays must be completed by 11:59:59 p.m. ET on 4/30/10.

  2. PRIZES/ODDS: GRAND PRIZE (1):
    Grand Prize winner will receive a trip to The Biggest Loser Resort - Fitness Ridge in Ivins, UT for winner and one (1) guest. Prize includes: (i) round-trip coach air transportation for winner and guest from the major airport nearest the winner’s residence on dates determined by Sponsor; (ii) eight (8) day, seven (7) night hotel accommodations (standard room, double-occupancy) including meals; (iii) ground transportation to/from airport and resort; (iv) one (1) complimentary spa service for winner and guest; (v) one (1) hour personal training session with Bob Harper from The Biggest Loser® for winner and guest; and (vi) $1,000 spending money. Date and location of training session will be determined by Sponsor in its sole discretion and is subject to availability. Location of training session may take place in Los Angeles, CA which may extend the travel time of the Grand Prize. Travel, hotel accommodations and/or transportation to and from training session will be provided by Sponsor as required. (Approximate Retail Value (ARV) of Grand Prize: $8,500.00) In the event Bob Harper is unable to fulfill the training session, Sponsor reserves the right to provide a comparable trainer who will be selected by Sponsor in its sole discretion. If winner resides within 200 miles of Ivins, UT, ground transportation will be provided instead of air. Actual value of trip varies based upon point of departure and airfare fluctuations. Any difference between stated approximate retail value and actual value of Grand prize will not be awarded. Any costs/expenses not expressly stated herein, including but not limited to, food, beverages, gratuities, and additional transportation are the sole responsibility of the Grand Prize winner and his/her guest. Guest of Grand Prize winner must be of age of majority in the state in which he/she resides. Trip must be taken on dates designated by Sponsor within one (1) year of winner verification or prize will be forfeited in its entirety unless otherwise determined by Sponsor. Grand Prize winner and guest must travel on the same itinerary. Guest accompanying winner must sign and return a release of liability/publicity prior to ticketing of prize. Sponsor may request medical confirmation of winner’s and guests’ physical capacity to participate in the training sessions, however, winner and guest accept all risks associated with their participation in Grand Prize and any portion thereof. Sponsor is not responsible for weather conditions, cancellations, delays, postponements, injury or winner’s or guest’s inability to participate in any portion of the prize due to physical or other restrictions. Odds of winning 1:13,046,400.

    • FIRST PRIZES (50): Fifty (50) First Prize winners will each receive $100 worth of Snackdown Cash to spend on the prize award site. (ARV of each First Prize: $100.00) (ARV of all First Prizes: $5,000.00). Odds of winning 1:260,928.

    • SECOND PRIZES (100): One hundred (100) Second Prize winners will each receive $50 worth of Snackdown Cash to spend on the prize award site. (ARV of each Second Prize: $50.00) (ARV of all Second Prizes: $5,000.00). Odds of winning 1:130,464.

    • THIRD PRIZES (1,000): One thousand (1,000) Third Prize winners will each receive $10 worth of Snackdown Cash to spend on the prize award site. (ARV of each Third Prize: $10.00) (ARV of all Third Prizes: $10,000.00). Odds of winning 1:13,046.

    • FOURTH PRIZES (10,000): Ten thousand (10,000) Fourth Prize winners will each receive $5 worth of Snackdown Cash to spend on the prize award site . (ARV of each Fourth Prize: $5.00) (ARV of all Fourth Prizes: $50,000.00). Odds of winning 1:1,305.

    GENERAL PRIZE CONDITIONS:
    Grand Prize will be awarded at the end of the Game following winner validation. After receiving the winner notification email, the potential Grand Prize winner will be contacted by Sponsor’s fulfillment agent within approximately 2- 4 weeks at the phone number and/or mailing address submitted on the online registration form. If, after two (2) attempts, contact has not been made, prize will be forfeited and an alternate winner will be randomly selected in the Limited Second Chance Drawing. Snackdown Cash prizewinners will be notified by e-mail at the address entered on the online registration form. If a prize notification or prize is returned as undeliverable, the prize will be forfeited. No cash alternative or other substitution, assignment or transfer of any prizes will be permitted, except at the sole discretion of Sponsor, who reserves the right to substitute a prize or prize component with cash or another prize of comparable or greater value. Prizes will be awarded “as is” with no warranty or guarantee, either express or implied, with respect to any prize or any part thereof. All federal, state and local taxes are the sole responsibility of each prizewinner. Limit two (2) Snackdown Cash prizes per person (includes First, Second, Third and Fourth Prizes). All participants are eligible to win the Grand Prize regardless of any Snackdown Cash prizes won. Unawarded or Unclaimed First, Second, Third or Fourth Prizes will not be awarded.

    (ARV of all Prizes: $78,500). The ARV of each prize has been determined by Sponsor and is not subject to appeal.

    REDEEMING SNACKDOWN CASH PRIZES:
    First, Second, Third and Fourth Prize winners will each receive their Snackdown Cash prize(s) by e-mail. From 12/1/09 through 6/30/10 (the “Redemption Period”), winners may redeem their Snackdown Cash for merchandise available on the prize redemption Web site as provided on the winner’s notification e-mail. If a prize notification or prize is returned as undeliverable, the prize will be forfeited. Winners should follow the instructions on their winner’s notification e-mail to redeem their Snackdown Cash for prizes. The prize redemption site will list the prizes available and the corresponding Snackdown Cash values required to redeem each prize. There will be many prizes to choose from that winner’s can redeem for the Snackdown Cash prize awarded. Sponsor will try to ensure availability and reasonable supply of all prize items offered on the redemption site, but reserves the right to modify the list of prizes available for Snackdown Cash redemption, at any time, during the Redemption Period.

    No redemption request for a particular prize can exceed the total amount of Snackdown Cash the winner has won, unless the winner chooses to buy additional Snackdown Cash for redemption of a prize with a higher Snackdown Cash value. All Snackdown Cash redemptions for prizes are final. No refunds or exchanges will be permitted. Please allow 6-8 weeks for prize delivery from the redemption Web site. If, for any reason a prize item is received damaged, becomes unavailable, or cannot be fulfilled, Sponsor, in its sole discretion, reserves the right to replace the item with a similar item of equal or greater value.
    Winners must redeem all accumulated Snackdown Cash before the expiration of the Redemption Period (ending at 11:59:59 p.m. ET on 6/30/10) unless otherwise extended or modified by Sponsor in its sole discretion. In the event a winner does not redeem all Snackdown Cash in his/her prize award account by such time, the Snackdown Cash will be forfeited in its entirety without compensation. No cash will be exchanged for the unused portion of any winner’s Snackdown Cash.

  3. LIMITED SECOND CHANCE DRAWING:
    In the event that the Grand Prize is unclaimed or unawarded after the end of the Game, Sponsor will conduct a random drawing from all eligible entries received during the Game. All registered eligible entrants will receive one (1) entry into the Second Chance Drawing regardless of the number of times the entrant participated. The Second Chance Drawing will be held on or about 6/1/10. The odds of winning depend on the number of eligible entries received for this Second Chance Drawing. Potential winner will be notified by the mailing address entered on the online registration form (P.O. boxes are not permitted) within 2- 4 weeks of the drawing. If, after two (2) attempts, contact has not been made, prize will be forfeited and an alternate winner will be randomly selected.

  4. SPECIAL GAME LIMITATION:
    Any attempts by an individual to access the site via a bot script or other brute-force attack will result in that e-mail address becoming ineligible. Sponsor, in its sole discretion, reserves the right to cancel or modify the Game without notice or liability if Web Site becomes infected with a virus, or is technically corrupt, or if the Game otherwise cannot operate as planned. Sponsor and its affiliates, subsidiaries, parent company and agencies assume no responsibility for any loss or damage to entrants’ or to any other person’s computer relating to, or resulting from, entering or downloading any information or software in connection with the Game. Sponsor and its agents are not responsible for technical, hardware, software or telephone/Internet malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user, or by any of the equipment or programming associated with or utilized in the Game, or by any human or other errors that may occur in connection with the Game. If any of the foregoing malfunctions, errors, fraud, unauthorized intervention or defects render the Game incapable of operating as planned or corrupt the integrity, affect the administration, security, or fairness of the Game, Sponsor, at its sole discretion, may suspend or cancel the Game immediately. Under no circumstances will more prizes than those set forth in these full Official Rules be awarded.  If a technical error or the like occurs that results in more potential winners than available prizes for a particular prize level, Sponsor may elect to hold a random drawing from all eligible claims received to award the indicated number of prizes for the level of prize in dispute. Any use of micro, automatic, programmed, robotic, or like entry methods will void all such entries by such methods, and entrants using such methods will be disqualified. Sponsor further reserves the right to disqualify any individual who tampers with the entry process. Sponsor may prohibit an entrant from participating in the Game if it determines that said entrant is attempting to undermine the legitimate operation of the Game by cheating, hacking, deception or other unfair playing practices or intending to abuse, threaten or harass other entrants. Any attempt by an entrant or any other individual to deliberately damage, interfere with, or undermine the legitimate operation of this Game is a violation of criminal and/or civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law.  Sponsor’s failure to enforce any term of these full Official Rules shall not constitute a waiver of that provision.

  5. ELIGIBILITY:
    NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. GAME SUBJECT TO ALL FEDERAL, STATE AND LOCAL LAWS AND REGULATIONS. OPEN TO ALL LEGAL U.S. RESIDENTS OF THE 50 UNITED STATES (INCLUDING D.C.), WHO ARE AT LEAST 18 YEARS OF AGE AT TIME OF ENTRY AND HAVE A VALID E-MAIL ADDRESS AS OF 12/1/09. GAME BEGINS 12/1/09 AND ENDS 4/30/10.     Employees (and household family members of such employees) of Sponsor and each of its respective parents, affiliates, subsidiaries and its advertising, promotion and fulfillment agencies and its affiliates are not eligible. Void where prohibited or otherwise restricted by law. All federal, state and local laws and regulations apply. No transfer or assignment of prizes permitted. Sponsor reserves the right to substitute prizes of equal or greater value. Potential Grand Prize winner and his/her guest will be required to complete an Affidavit of Eligibility and Liability/Publicity Release and a Travel Release. Grand Prize winner’s documents must be returned within the time specified or the potential prizewinner will be disqualified, and if feasible, an alternate winner will be randomly selected. By entering this Game, each potential winner consents to the use of his or her name, photograph, voice recording and likeness for publicity purposes by Sponsor without additional compensation or permission, where permitted by law.

  6. RELEASE OF LIABILITY:
    Except where prohibited, by participating in the Game, you agree to release and hold harmless the Sponsor, NBC Universal, Inc., Reveille, LLC., Area Technology and Brandmovers Inc., each of their respective parent, subsidiary and affiliated companies and each of their respective officers, directors, employees, agents, licensees, and assigns, and sponsors, advertisers, partners and agencies including, but not limited to, those of The Biggest Loser® television program (the “Released Parties”) from and against any claim or cause of action arising out of participation in the Game or receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the Game; (b) technical errors or interruptions related to computers, software, servers, or telephone or network lines; (c) printing or typographical errors; (d) errors in the administration of the Game or the processing of entries; (e) late, lost or undeliverable mail, e-mail or shipments; or (f) injury or damage to persons or property that may be caused, directly or indirectly, in whole or in part, from your participation in the Game, or receipt or use of a prize.

  7. PRIVACY:
    By entering the Game, you agree to Sponsor’s use of your personal information as described in the Sponsor’s Privacy Policy, located at http://www.wrigley.com/wrigley/privacy.asp.

  8. WINNERS LIST:
    For a list of winners, send a self-addressed, stamped envelope by 4/30/10 to: Wm. Wrigley Jr. Company “Extra 3pm Snackdown” Instant Win Game, P.O. Box 7430, Wilton, CT 06897-7430.

  9. SPONSOR:
    Wm. Wrigley Jr. Company, Chicago, IL 60611

    ©2009 Wm. Wrigley Jr. Company. All Rights Reserved.  Extra, Fruit Sensations, Island Cooler, Berry Pearadise, 3pm Snackdown and all affiliated designs are trademarks of the Wm. Wrigley Jr. Company. Wm. Wrigley Jr. Company is solely responsible for the conduct of the promotion.

    “The Biggest Loser” and NBC Peacock trademarks are used by permission.